| When it
is important to know how your product compares to your competitor's in the eyes of the
consumer, a consumer product comparison test can be an effective way to obtain this
information. While these tests show how much
the products are liked overall, they also can provide insights regarding what product
characteristics are driving possible differences in overall liking.
Below is an example
of a table of results.
Quick Summary:
Overall consumer
liking of the new product is similar to the current market leader and is liked
significantly more than both competitor 1 and the company’s current product. Both flavor and texture appear to be factors
affecting the similarity in overall liking between the new product and the current market
leader and the higher liking when compared to competitor 1 and company’s current
product.
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Consumer Testing Services |
